Google’s Q4 profit spikes 17%, but badly misses estimates

[Wireless News]

http://l1.yimg.com/bt/api/res/1.2/Z8_vavuxaXsl.a76oybYKg--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9NzU7dz0xMzA-/http://media.zenfs.com/en_US/News/BGR_News/google-sign-98234.jpg (http://news.yahoo.com/google-q4-profit-spikes-17-badly-misses-estimates-210745677.html)Google faced lofty expectations for its fourth-quarter earnings and the company missed badly by posting earnings of $12.01 per share on revenues of $13.60 billion. The consensus expectation for Google’s Q4 2013 earnings had been a $12.26 EPS on revenues of $16.75 billion. The big issue for Google seemed to be that its cost-per-click —-a key metric used to determine how much money Google can charge for advertisements — plunged by 11% in Q4 2013 from Q4 2012 and also decreased sequentially by 2% between Q3 2013 and Q4 2013. Google’s Motorola Mobility division also lost $384 million on the quarter, although that’s not as big an issue now that Motorola won’t be part of the company for much longer.



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