The phone industry is turning into a painful demolition derby

[Wireless News]

http://l2.yimg.com/bt/api/res/1.2/AlXl4uCLW16hLhRiKUo3fw--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9NzU7dz0xMzA-/http://media.zenfs.com/en_US/News/BGR_News/bgr-best-smartphones-2013-1000.jpg (http://news.yahoo.com/phone-industry-turning-painful-demolition-derby-173500625.html)LG just-reported a surprisingly large 43 billion won loss in its mobile communications division, despite 54% unit volume growth-during the Christmas quarter of 2013. This is particularly depressing, because LG had launched an aggressive marketing campaign to support-the well-reviewed, highly sophisticated LG G2 phablet. During the Christmas quarter in 2012, LG was enjoying massive volume growth, strong reviews of a-fresh flagship phone and robust carrier/retail support across Europe, North America and Brazil. It wasn’t enough. The whole strategy of second-tier phone vendors spending massive sums to support ambitious high-end phone launches is falling apart. Motorola, HTC, Nokia-and LG have failed with their recent high-impact-launches and are now facing a brutal Q1 2014. As their flagship models from 2014 are already



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