Bad omen for Microsoft: It’s using BlackBerry’s ‘tools not toys’ line

[Wireless News]

http://l3.yimg.com/bt/api/res/1.2/wP_RZobCE1CtJByUgwjFMQ--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9NzU7dz0xMzA-/http://media.zenfs.com/en_US/News/BGR_News/microsoft-retail-store.jpg (http://news.yahoo.com/bad-omen-microsoft-using-blackberry-tools-not-toys-192535302.html)As I’ve noted in the past, the “tools not toys” line of attack against iOS and Android devices was not at all effective for BlackBerry when it tried it out back in 2012-as part of its “Be Bold” campaign. However, it looks as though Microsoft hasn’t learned the lessons of history because it’s now employing the exact same strategy to sell its Windows 8 tablets. Freelance tech writer Steven Aquino has snapped a picture of a new display at a Microsoft store for Windows tablets that is without a doubt drifting into the dreaded “tools not toys” territory. The display features a girl with a Windows tablet at her side that’s showing her search results for Mozart. It’s accompanied by



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