Google, Apple Forge Auto Ties

[Wireless News]

Technology giants Google Inc. and Apple Inc. are about to expand their battle for digital supremacy to a new front: the automobile. Next week at the Consumer Electronics Show in Las Vegas, Google and German auto maker Audi AG plan to announce that they are working together to develop in-car entertainment and information systems that are based on Google's Android software, people familiar with the matter said. Bloomberg Apple's iPhone 5 demonstrates Pandora's integrated entertainment system inside a Honda Accord. They also plan to disclose collaborative efforts with other automotive and tech companies, including chip maker Nvidia Corp., to establish Android as an important technology for future vehicles, these people said.

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