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View Full Version : Chen’s BlackBerry comeback plan compared to quadruple bypass surgery



Wireless News
12-24-2013, 03:30 PM
http://l1.yimg.com/bt/api/res/1.2/vtc.JnMxbswFHa3hwr2KLw--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9NzU7dz0xMzA-/http://media.zenfs.com/en_US/News/BGR_News/bb-10-launch-song-1.png (http://news.yahoo.com/chen-blackberry-comeback-plan-compared-quadruple-bypass-surgery-192001863.html)John Chen clearly relishes a good challenge but he may never have taken on a task as daunting as turning around BlackBerry. Barron’s spots a new research note from-William Blair analyst-Anil Doradla, who says that Chen’s comeback plan is the business equivalent of “quadruple bypass surgery” — in other words, it will be a highly complex procedure that’s fraught with peril. That said,-Doradla thinks that Chen’s plan is well thought out enough where it just might have a chance to succeed. “In changing the incentives for the salesforce, aligning the company around end-customer needs, focusing on its core strength of security, and de-emphasizing its hardware business, Mr. Chen announced dramatic changes and came across as a skillful doctor conducting a



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