Samsung spent an insane amount of money to make 2013 its biggest year yet

[Wireless News]

http://l1.yimg.com/bt/api/res/1.2/TUnSCYciKDUbUi4vNb3HHQ--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9NzU7dz0xMzA-/http://media.zenfs.com/en_US/News/BGR_News/samsung-promos.png (http://news.yahoo.com/samsung-spent-insane-amount-money-2013-biggest-yet-194506992.html)Samsung’s marketing Death Star is only one weapon in its arsenal to sell as many smartphones as possible. Korea’s Yonhap News reports that Samsung has spent around $4.6 billion this year alone on sales promotions that include “marketing activities aimed at boosting sales by issuing coupons and providing rebates among other financial incentives provided to consumers and retailers.” The use of sales promotions has been particularly high in Korea, where Samsung offered $888 million in sales promotions that actually exceeded the $661 million it spent on advertising in its home country. What makes this splurge on sales promotions even more astonishing is that it still doesn’t come close to the amount that Samsung reportedly spent on marketing and advertising this



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