Cheap Indian phone brand Micromax aims to go global, high-end

[Wireless News]

http://l3.yimg.com/bt/api/res/1.2/mve6FdY_idbAlga3jPCQKw--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9NzU7dz0xMzA-/http://media.zenfs.com/en_us/News/Reuters/2013-12-12T210317Z_1_CBRE9BB1MI000_RTROPTP_2_INDIA-MICROMAX.JPG (http://news.yahoo.com/cheap-indian-phone-brand-micromax-aims-global-high-210317107--finance.html)By Devidutta Tripathy and Aradhana Aravindan NEW DELHI/MUMBAI (Reuters) - India's Micromax, which has become the country's No. 2 smartphone brand just five years after selling its first handset - a $30 made-in-China model - is looking to go upmarket and overseas. The unlisted company sold 6.8 million phones in the July-September quarter including 2.2 million smartphones, and is on track to surpass $1 billion in sales in the fiscal year ending in March. With heavy advertising and phones based on Google Inc's Android software starting at $50 - almost half the price of a comparable Samsung model - Micromax has brought smartphones to the masses in a price-sensitive market where basic handsets still dominate. Among all types of phones, Micromax ranks third in India after Nokia and Samsung Electronics.



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