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View Full Version : Why Apple laughs off market share statistics



Wireless News
12-12-2013, 05:21 PM
http://l.yimg.com/bt/api/res/1.2/FyOqp2gXtQcuDf_lJngw8g--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9NzU7dz0xMzA-/http://media.zenfs.com/en_US/News/BGR_News/aapl-businessweek1.jpg (http://news.yahoo.com/why-apple-laughs-off-market-share-statistics-211024743.html)Apple’s products will likely never have the top market share for very long, especially in a world where low-cost Android vendors can pop out super-cheap smartphones and tablets and sell them close to zero margins. Apple knows this all too well which is why it doesn’t particularly care much about what its market share is. What does Apple care about, then?-Per AppleInsider,-Needham & Co analyst Charlie Wolf writes in a research note that Apple would much rather have a smaller, more engaged user base that will deliver more revenue to app developers than a larger user base that doesn’t use their devices as much and that delivers less revenue to developers. “Observers, seduced by the simplicity of the metric, have



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