Google’s $500 million Moto X marketing splurge looks like a dud

[Wireless News]

http://l3.yimg.com/bt/api/res/1.2/SOtPtnX1MMa5nmoGcMZu3w--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9NzU7dz0xMzA-/http://media.zenfs.com/en_US/News/BGR_News/motorola-moto-x-preview-5.jpg (http://news.yahoo.com/google-500-million-moto-x-marketing-splurge-looks-215022283.html)Google earmarked around $500 million to market the Moto X and it’s still barely made a dent in the American smartphone market. The latest numbers from comScore show that Motorola’s American smartphone market share ticked up only slightly from 6.9% in July 2013 to 7% in October 2013 even though the company in that time launched several new smartphones including its flagship Moto X. That Google could put so much money into pushing a product and still only nudge the needle forward has to be disappointing, especially since it’s been trying to find a counterweight to keep Samsung’s domination of the Android market in check. That said, things could still be worse for Motorola. For instance, it could be HTC,



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