How AT&T keeps roping vendors into smartphone exclusivity deals

[Wireless News]

http://l2.yimg.com/bt/api/res/1.2/503VZeKFLb93yDJ_s25syw--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9NzU7dz0xMzA-/http://media.zenfs.com/en_US/News/BGR_News/att-sign-logo-54.jpeg (http://news.yahoo.com/t-keeps-roping-vendors-smartphone-exclusivity-deals-020040272.html)Even though it’s questionable whether selling smartphones exclusively on one carrier really helps out vendors, many companies keep signing exclusivity deals for their high-end devices anyway. As CNET reports, AT&T has been the master of reeling vendors into exclusivity agreements over the years, highlighted most recently by its snagging of-Nokia’s flagship Lumia models and the Moto X’s Moto Maker customization options as exclusives for a limited time. Why do manufacturers still flock to AT&T for exclusivity agreements even though both Apple and Samsung have shown vendors can have tremendous success releasing their flagship devices across multiple carriers? Largely because smaller vendors don’t have the marketing clout of Apple and Samsung and need to have carriers pitch in to get their



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