China Mobile courts overseas users with mobile app

[Wireless News]

By Jeremy Wagstaff SINGAPORE (Reuters) - China Mobile International, a unit of China Mobile, has launched an application it hopes will win business from millions of overseas Chinese and others communicating with China. The app, Jego, allows anyone outside China with an Android or iOS smartphone and a data connection to receive free incoming calls on a China Mobile number, if they have one, or via a rented number if they don't. China Mobile, with more than 700 million subscribers, is the world's largest mobile operator and the most profitable, according to ABI Research. Tiger Lin, CEO and chairman of Hong Kong-based China Mobile International, said in an interview the new service would later target China's domestic market and non-Chinese markets through partnerships with other operators using its network.

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