cdmagurus.com
11-15-2013, 04:10 PM
Apple's global marketing chief told a California courtroom on Friday that Apple had a tougher time selling the iPhone after Samsung launched its own smartphones with a similar design.
"It has been much harder to create demand and people question our innovation and design skills in a way they never used to," Phil Schiller, Apple's senior vice president of worldwide marketing, told the eight-person jury under friendly questioning from an Apple attorney.
Schiller was trying to convince an eight-person jury that Samsung's infringement of five Apple patents in 13 of its products -- determined in a case last year -- has cost the company dearly in lost sales and that Apple deserves to be compensated for that. Apple wants $380 million from Samsung, while Samsung is arguing that $52 million is a much fairer amount.
The executive, who is typically dressed more casually than the suit he was wearing on Friday, testified that uniqueness was key to Apple's success and the company would have had more success had Samsung not have drawn on elements of Apple design in developing its phones.
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"It has been much harder to create demand and people question our innovation and design skills in a way they never used to," Phil Schiller, Apple's senior vice president of worldwide marketing, told the eight-person jury under friendly questioning from an Apple attorney.
Schiller was trying to convince an eight-person jury that Samsung's infringement of five Apple patents in 13 of its products -- determined in a case last year -- has cost the company dearly in lost sales and that Apple deserves to be compensated for that. Apple wants $380 million from Samsung, while Samsung is arguing that $52 million is a much fairer amount.
The executive, who is typically dressed more casually than the suit he was wearing on Friday, testified that uniqueness was key to Apple's success and the company would have had more success had Samsung not have drawn on elements of Apple design in developing its phones.
To read this article in full or to leave a comment, please click here (http://cdmagurus.com/article/2064120/apples-schiller-testifies-in-case-against-samsung.html#jump)
More... (http://www.pcworld.com/article/2064120/apples-schiller-testifies-in-case-against-samsung.html#tk.rss_all)