Despite dismal results, HTC sticking with high-end smartphone strategy

[Wireless News]

http://l3.yimg.com/bt/api/res/1.2/6eNS_aoY8Wj0dnfRPXMWqg--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9NzU7dz0xMzA-/http://media.zenfs.com/en_US/News/BGR_News/htc-chou.jpg (http://news.yahoo.com/despite-dismal-results-htc-sticking-high-end-smartphone-204030574.html)To say that things have gone poorly for HTC in 2013 so far would be an understatement: The company released one of the year’s best smartphones but has nonetheless gotten clobbered by Apple and Samsung, which both continued to dominate the high-end smartphone market. Meanwhile, low-cost Chinese Android vendors kept pumping out devices that had respectable specifications at rock-bottom prices. Since HTC lacks the advertising clout of Apple and Samsung, many observers assumed that it would make a strategic shift to release more low-cost devices that would appeal to consumers in emerging markets. It seems, however, that HTC plans to keep banging its head against the wall by sticking with a strategy that has been a proven failure. In an



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