Wireless News
09-06-2013, 07:50 AM
If you enjoy watching high-wire acts, then you should be closely fixated on how Apple will price its budget iPhone 5C that will launch next week. Enders Analysis strategy consultant Benedict Evans runs down all the the pros and cons of possible prices for the iPhone 5C and concludes that there’s no easy way for Apple to strike a happy balance between sales volume and high margins.- On the one hand, a $300 iPhone 5C would certainly be a hit sales-wise but it would certainly eat into Apple’s profitability and might not even sell well in the United States since customers can get older iPhones for free on contract. On the other hand, a $450 iPhone 5C would help Apple
More... (http://news.yahoo.com/why-apple-iphone-5c-pricing-fraught-peril-115545717.html)
More... (http://news.yahoo.com/why-apple-iphone-5c-pricing-fraught-peril-115545717.html)