BlackBerry exec says company will likely sell off parts to become ‘niche’ player

[Wireless News]

BlackBerry knows that it’s never going to move as many smartphones as Apple or Samsung. All the same, the company thinks that it can be a competitive niche player in the mobile world if it cuts off some of the excess baggagelending devicethat it’s been lugging around for years. In an interview with The Wall Street Journal, BlackBerry director Bert Nordberg explained that the company needed to get leaner so that it could focus more on its core strengths. This will likely mean selling off some of its components that don’t fit in with its revised business plan. Specifically,lending deviceNordberg said that there are “subsets within the company that it can get rid of” in the future, although he didn’t specify which

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