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View Full Version : Samsung’s ‘gadget spam’ strategy may be backfiring in China



Wireless News
08-20-2013, 07:50 AM
By now we’re all familiar with Samsung’s strategy for selling gadgets: Release lots and lots and lots and lots of them and see which ones consumers will buy. But The Next Web points out that while Samsung’s gadget spam strategy has helped it sell a massive amount of smartphones and tablets in China, it hasn’t necessarily been helping with the company’s bottom line. In fact, The Next Web says that Samsung’s percentage of revenues that come from China has actually decreased year-over-year, which it says reflectslending devicethe brutally competitive Chinese smartphone market. The danger for Samsung in China is basically that it needs to engage in a race to the bottom to keep up its market share edge over dirt-cheap Android

More... (http://news.yahoo.com/samsung-gadget-spam-strategy-may-backfiring-china-115012441.html)