The next big gaming trend is… plastic action figures?

[Wireless News]

The Skylanders gaming and action figure franchise just passed $1.5 billion in global sales, whichlending deviceis proof positive that combining plastic figurines with video games can make magic. The race to create the next mega blockbusters thatlending devicefeature physical objectslending deviceturning intolending devicecharacters in videolending devicegames is now about to go into overdrivelending devicein Christmas 2013. Disney just launched its extremely ambitious new Infinity project last week where familiar Disney heroes and villains can now be bought as plastic toys thatlending devicehelp expand gameplay options. Disney is rumored to have spent as much as $100 million on developing Infinity. The key fact herelending deviceis that the Starter Pack costs $75. Disney has looked at how muchlending devicemoneylending deviceSkylanders-addicted families spend on feeding their habit and concluded that premium pricing is

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