Wireless News
08-12-2013, 03:40 PM
HTC built one of the world’s very best smartphones with the HTC One but this still hasn’t stopped the company’s decline in profitability. Desperate to regain some of the ground it’s lost to Samsung over the past couple of years, HTC has decided to shoot big by reeling in Robert Downey, Jr. to help it kick off a $1 billion ad campaign aimed at rebuilding the company’s lost brand power around the HTC One. On the surface, this makes sense. One of the reasons that Samsung has become the top Android vendor in the world has been its Death Star-sized marketing budget that produces very effective and clever ads that have positioned the company as the perfect alternative to the
More... (http://news.yahoo.com/htc-really-spending-1-billion-192523620.html)
More... (http://news.yahoo.com/htc-really-spending-1-billion-192523620.html)