cdmagurus.com
08-04-2013, 11:36 AM
Both Apple- and Windows-branded tablets lost market share in the second quarter, each retreating in the face of increased pressure from Android, a market research analyst said last week.
In preliminary estimates for the quarter ending June 30, U.K.-based Strategy Analytics pegged Apple's share of the global tablet market at 28.3 percent, a dramatic decline from 47.2 percent the year before. When so-called "white box" tablets, which are almost exclusively powered by Android, are excluded, Apple's share fell to 40.4 percent from 48.2 percent in the first quarter of 2013.
Windows' share of the branded tablet market also slipped in the second quarter compared to the first, (http://www.pcworld.com/article/2036367/windows-8-tablet-sales-not-terrible-so-far.html?tk=rel_news) falling to 6.4 percent from 7.4 percent. With white-box tablets included, however, its year-over-year share jumped nine-fold, from a paltry 0.5 percent in 2012's second quarter to 4.5 percent in 2013.
Windows tablets had only one way to go when compared year-over-year, as Windows 8 and Windows RT, the two tablet-appropriate operating systems from the Redmond, Washington company, were not released until late in the third quarter of 2012.
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In preliminary estimates for the quarter ending June 30, U.K.-based Strategy Analytics pegged Apple's share of the global tablet market at 28.3 percent, a dramatic decline from 47.2 percent the year before. When so-called "white box" tablets, which are almost exclusively powered by Android, are excluded, Apple's share fell to 40.4 percent from 48.2 percent in the first quarter of 2013.
Windows' share of the branded tablet market also slipped in the second quarter compared to the first, (http://www.pcworld.com/article/2036367/windows-8-tablet-sales-not-terrible-so-far.html?tk=rel_news) falling to 6.4 percent from 7.4 percent. With white-box tablets included, however, its year-over-year share jumped nine-fold, from a paltry 0.5 percent in 2012's second quarter to 4.5 percent in 2013.
Windows tablets had only one way to go when compared year-over-year, as Windows 8 and Windows RT, the two tablet-appropriate operating systems from the Redmond, Washington company, were not released until late in the third quarter of 2012.
To read this article in full or to leave a comment, please click here (http://cdmagurus.com/article/2045890/android-tablets-still-rule-while-windows-continues-to-slip.html#jump)
More... (http://www.pcworld.com/article/2045890/android-tablets-still-rule-while-windows-continues-to-slip.html#tk.rss_all)