Google’s marketing war chest gives Motorola ‘a shot at being more than irrelevant’

[Wireless News]

Early impressions of the Moto X have been decidedly mixed so far. While early previews generally say that the phone looks great and feels terrific to use, many are questioning why Motorola is selling a phone with mid-range specs for a high-end $200 on-contract price. Computerworld has talked with several analysts who are similarly skeptical, although one analyst points out that Motorola has a big advantage that other struggling smartphone vendors such as Nokia, BlackBerry and HTC don’t have: An enormous marketing budget courtesy of parent company Google. Patrick Moorhead, an analyst at Moor Insights & Strategy, tells Computerworld that Google’s planned $500 million marketing spend on the Moto X could go a long way toward making up for some

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