Wireless News
07-23-2013, 10:10 PM
Want to know why it’s less important for Apple to have the top overall market share for smartphone sales? It’s all about the value that iOS devices can produce for the company and new data from Opera’s global advertising network shows that iOS is very valuable indeed. The Next Web reports that Opera’s latest figures show that iOS devices generate almost half of all mobile ad revenue across its network while Android devices account for just 28% of all mobile ad revenues. Things are even grimmer for other mobile platforms, however: BlackBerry generates 5.4% of revenues, Symbian generates 1.6% of revenues and Windows Phone generates a mere 0.3% of revenues. The iPad is obviously a big part of Apple’s dominance
More... (http://news.yahoo.com/ios-smoking-rivals-mobile-ad-revenue-020024971.html)
More... (http://news.yahoo.com/ios-smoking-rivals-mobile-ad-revenue-020024971.html)