T-Mobile unveils ‘JUMP’: Semiannual smartphone upgrades for $10 per month

[Wireless News]

T-Mobile on Wednesday unveiled a bold new plan as it continues to seek out creative ways to differentiate itself from larger rivals Verizon Wireless, AT&T and Sprint. In line with reports that emerged earlier in the day, T-Mobile unveiled its new “JUMP” (Just Upgrade My Phone) initiative during a press conference in New York City. The new plan allows subscribers who pay an extra $10 per month to trade in their devices and upgrade to a new smartphone or feature phone up to twice per year for the same cost a new subscriber would pay. By contrast, carriers such as AT&T and Verizon only allow subscribers on contract to upgrade to a new device every 24 months, unless they wish

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