cdmagurus.com
07-05-2013, 10:20 AM
HTC's second quarter net profit plummeted 83 percent year on year as sales of the company's latest flagship handset failed to meet expectations.
The company reported net profit of $41.6 million, down from $2.4 billion a year earlier. (http://www.pcworld.com/article/261156/htc_signals_focus_on_business_market_with_investme nt_in_enterprise_app_provider.html?tk=rel_news) Revenue totaled $2.3 billion, down 22 percent.
Results for the quarter should have been boosted by sales of the new HTC One smartphone. It went on sale in April, although the company had originally hoped (http://www.techhive.com/article/2030722/htc-one-release-pushed-to-april-risks-conflict-with-galaxy-s4-launch.html) to launch it at the end of March. The delay put the HTC One in closer competition with Samsung Electronics' Galaxy S4 smartphone, (http://www.techhive.com/article/2036247/review-samsung-galaxy-s4-is-a-worthy-successor-but-not-revolutionary.html?tk=rel_news) which went on to reach sales of 10 million units within a month of its launch in late April.
Tough battle with Apple, SamsungHeated competition with Samsung and Apple is a major reason for HTC's financial woes, analysts say. To revive its smartphone business, HTC in 2012 launched its new "One" series (http://www.techhive.com/article/2033315/review-htc-one-is-the-android-phone-to-beat.html?tk=rel_news) to help create more brand visibility.
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The company reported net profit of $41.6 million, down from $2.4 billion a year earlier. (http://www.pcworld.com/article/261156/htc_signals_focus_on_business_market_with_investme nt_in_enterprise_app_provider.html?tk=rel_news) Revenue totaled $2.3 billion, down 22 percent.
Results for the quarter should have been boosted by sales of the new HTC One smartphone. It went on sale in April, although the company had originally hoped (http://www.techhive.com/article/2030722/htc-one-release-pushed-to-april-risks-conflict-with-galaxy-s4-launch.html) to launch it at the end of March. The delay put the HTC One in closer competition with Samsung Electronics' Galaxy S4 smartphone, (http://www.techhive.com/article/2036247/review-samsung-galaxy-s4-is-a-worthy-successor-but-not-revolutionary.html?tk=rel_news) which went on to reach sales of 10 million units within a month of its launch in late April.
Tough battle with Apple, SamsungHeated competition with Samsung and Apple is a major reason for HTC's financial woes, analysts say. To revive its smartphone business, HTC in 2012 launched its new "One" series (http://www.techhive.com/article/2033315/review-htc-one-is-the-android-phone-to-beat.html?tk=rel_news) to help create more brand visibility.
To read this article in full or to leave a comment, please click here (http://cdmagurus.com/article/2043705/htc-q2-profit-down-83-percent.html#jump)
More... (http://www.pcworld.com/article/2043705/htc-q2-profit-down-83-percent.html#tk.rss_all)