Not revealing BlackBerry 10 unit sales was a big mistake

[Wireless News]

BlackBerry’s May-quarter handset shipments of 6.8 million units was probably at least 400,000 units short of what the company needed for the quarter. That is a painful miss for the period when both the Z10 and the Q10 were available. But the decision to avoid disclosing how many BlackBerry 10 units were sold into channels in BlackBerry’s earnings release is making the situation even worse for the company. Analysts thought BB10 shipments would fall between 2.5 million and 5 million units in the fiscal quarter..The unit consensus had ticked up in the days before earnings as analysts raised their expectations. No matter what the real number is, everyone expected BlackBerry to reveal it in the earnings report. Leaving the investors

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