AT&T mobile boss says HTC First fire sale worked [updated]

[Wireless News]

AT&T’s mobile boss has reportedly confirmed that the carrier’s fire sale on the HTC First was a success, and that the phone is now sold out. Billed as the first “Facebook phone,” HTC’s First launched this past April and was met with little to no interest from consumers. AT&T sold fewer than 15,000 units during the phone’s first month of availability, and the First was promptly put on sale for just $0.99 in an effort to clear out inventory. According to.AT&T Mobility CEO Ralph de la Vega, the carrier has now burned through its First inventory. “We sold a bunch more when we lowered the price,” de la Vega told CNET. “We sold everything we had on that.” BGR exclusively

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