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View Full Version : Why Google’s African broadband initiative isn’t about philanthropy



Wireless News
06-04-2013, 08:11 AM
One of the things that makes Google such an interesting company is that it often embarks on projects that have an altruistic bent, but that are also designed to be long-term boosters to the company’s bottom line. For example, making Android free to manufactures to use wasn’t just a way to hasten the spread of the mobile web but also a way to ensure that Google’s mobile apps and services (and ads) would be widely used on smartphones. Similarly, Google Fiber isn’t just a way to boost Internet connectivity in the United States but also a way to boost the amount of time people spend using Google services. With this in mind, it’s easy to understand why Google is working

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